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How New Data Science Measures Advertising Success Across ‘Swim Lanes’
Typically, advertisers have measured the success of their online ad campaigns by the performance of each individual ad. How many clicks did it generate? How many conversions? Each advertising channel has operated under its own set of metrics, formulas and objectives.
In the world of advertising, such practices are no longer tolerable.
The usual process for a blogger placing ads on their site goes something like this:
Start your blog.
At some point, put up ads (your own products, affiliate items, an ad network such as Google AdSense, text link ads or direct banner sales).
Watch and wonder why the ads aren’t making you any money.
If you’re looking to make money off your football blog, knowing where to place your ads (and which placements work best for each type of ad) is crucial. Instead of […]
Interviewing is an essential skill for a blogger, journalist, or writer. I would like to discuss 10 key concepts in the interviewing process with an emphasis on the new media and freelance journalists.
1. The Initial Approach
Be specific in your request: When you approach your target and/or their media relations representative, provide a detailed plan. “I would like to interview your goalkeeping coach to discuss daily training regimens, his previous playing career, how he evaluates players, along with the role of […]
So…you want to be a football journalist? You want press access to all the matches and press conferences, one-on-one interviews with the football stars, dining with the biggest names in the game?
There’s good news, and there’s bad news.
The bad news is that your chances of ‘making it’ as an averagely-successful journo working for a top-of-the-line newspaper are less than 1 in 10,000. And your chances of being a really, really, REALLY successful journalist and ‘living the life’ (which usually […]