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How New Data Science Measures Advertising Success Across ‘Swim Lanes’
Typically, advertisers have measured the success of their online ad campaigns by the performance of each individual ad. How many clicks did it generate? How many conversions? Each advertising channel has operated under its own set of metrics, formulas and objectives.
In the world of advertising, such practices are no longer tolerable.
The usual process for a blogger placing ads on their site goes something like this:
Start your blog.
At some point, put up ads (your own products, affiliate items, an ad network such as Google AdSense, text link ads or direct banner sales).
Watch and wonder why the ads aren’t making you any money.
If you’re looking to make money off your football blog, knowing where to place your ads (and which placements work best for each type of ad) is crucial. Instead of […]